Norton says it's not just devices that need protection now - it's identity and privacy, too. Research has shown that more than half of consumers have experienced a cybercrime. The move also comes at a time when the digital evolution has created numerous opportunities to expose more of people's lives to crime. Gen is said to bring award-winning technology solutions in cybersecurity, privacy and identity protection to more than half a billion users so they can live their digital lives safely, privately, and confidently. "At Gen, we're committed to bringing our passion, expertise and global presence together to innovatively tackle these challenges and ultimately power Digital Freedom for everyone." "While the advancement of technology has brought conveniences and connections we couldnt have imagined, it also brings added complexities and new types of threats," he says. Ondrej Vlcek, President of Gen, agrees, saying that the change will help provide outcomes of digital freedom and safety combined. Gen's family of trusted brands has a heritage of protecting the first digital generations and is united by a shared purpose to power Digital Freedom for the next generation of our digital lives." It's not Gen X, Y or Z, it's Generation Digital. "We're all a part of a new generation, regardless of age. "Today, five billion people around the world are online digital life is life," he says. Vincent Pilette, CEO of Gen, says the new brand encompasses the holistic notion of a combined generation, where everyone, no matter what age, is a part of something. The newly formed company is said to be designed to further accelerate innovation and pave the way for the future of digital empowerment. The company says that Gen unites trusted names in Cyber Safety, including Norton, Avast, LifeLock, Avira, AVG, CCleaner and ReputationDefender. will trade on the NASDAQ Stock Exchange under the symbol GEN. Norton LifeLock has changed its name to Gen Digital Inc following the merger of NortonLifeLock and Avast.
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